The brand lands with an ambitious plan: to open 100 locations over the next ten years and establish itself as the must-visit spot for those who love healthy, cool and effortless experiences.
Joe & The Juice has partnered with Grupo Allux-Dinar for its Mexican expansion. Guidance through this partner selection process was led by industry veteran Jorge Lizan, Managing Director of Lizan Retail Advisors (LRA).
Joe & The Juice, the iconic Danish juice, coffee and sandwich concept, is set to revolutionise the way Mexicans enjoy their daily breaks as it arrives in Mexico. In selecting its operating partner for this key market, Joe & The Juice entrusted Jorge Lizan, to identify the ideal group. Lizan’s strategic insight and deep understanding of the Mexican market led to a partnership with Grupo Allux-Dinar, one of the country’s leading names in the gastronomy and hospitality industry.
With a presence in major cities like New York, London and Paris, Joe & The Juice is much more than just a place for juice or coffee – it’s a vibrant experience that blends fresh ingredients, modern Scandinavian design and a dynamic social atmosphere that has captivated a global generation. Now, Mexico joins the list of countries where the brand continues its rapid expansion.
The first Joe & The Juice in Mexico will open in a strategic location in Mexico City, featuring a modern design, an open layout and an energy that reflects both the brand’s personality and the city’s unique vibrancy.
