The new mini shops will open in Waitrose Stores and according to John Lewis Partnership Chair, Sharon White, most Waitrose stores will contain a John Lewis implant in the future.
The news comes following a recent announcement from John Lewis that they plan to shutter as many as eight more department stores this year. The chain intends to plot smaller ‘local’ store formats in a move to overhaul its current portfolio style. Although this has not yet officially been confirmed, this is likely to be unveiled in the Partnership’s full-year results, set to be announced on March 11.
John Lewis launched its fifth shop-in-shop inside a Waitrose at the grocer’s Wallingford branch last month. The shop-in-shop format is expected to reduce property costs, enable cross-selling and offer a wide-range of general merchandise online.
According to the British chain, two-thirds of John Lewis’s £4.8bn annual sales are expected to go online by 2025; Sharon White intends to re-establish the retailer’s position within the digital market and also roll out the shop-in-shop format across the country.