Customers can now purchase John Lewis’ Christmas collection at their flagship store on Oxford Street as well as their virtual store.

John Lewis is known for their magical Christmas spirit and the brand are bringing their Christmas shop to customers earlier than ever this year to provide a bit of cheer as respite for those customers who need a sprinkling of cheer.

For those customers who want to shop from home this year, John Lewis has launched their innovative 3D tour of their Oxford Street store that customers can virtually walk and shop through. The service is available through customer’s computer, smartphone or tablet to virtually view the store and also click through to purchase products.

Dan Cooper, partner and head of Christmas at John Lewis & Partners, said in a statement: “We know that Christmas might look a little different to our customers this year. This year we have created a Christmas shop that will of course delight and inspire our customers but we have also focused on making it a simple journey that means they can tick off their list happily and safely.”