Mainland Chinese beauty brand JudyDoll has opened its first physical store in Hong Kong as it looks to expand beyond e-commerce and accelerate its international growth.
Founded in Shanghai in 2017 by Juyi Cosmetics and now part of Joy Group, JudyDoll is known for its youthful aesthetic and affordable product range.
The brand offers more than 800 SKUs across eye, lip and face categories, with bestsellers including its 3D Curling Iron Mascara, Iced Watery Lip Gloss and Highlight & Contour Palette.
Clair Chau, Senior Sales and Marketing Manager of JudyDoll Hong Kong, said the city was a natural choice for the brand’s first brick-and-mortar presence. “Hong Kong is where global trends meet. The city’s vibrant makeup culture is deeply connected to its fashionable spirit,” said Chau. “We hope to showcase the brand’s vitality, attitude and aesthetics to a wider range of consumers in Hong Kong’s trusted and growing retail market.”
Since its launch, JudyDoll now operates across Japan, Southeast Asia, Australia, Canada, the Middle East and North America.
