The world-renowned fast-food chain has opened its ‘next-generation’ restaurant that features a first-time breakfast menu along with other new offerings – including table service.
The new format, dubbed ‘Open House’, is located in McKinney, Texas. Inspired by mid-century modern design in a nod to the era in which the KFC brand was founded, the 3,400sq ft restaurant features warm timber accents, oversized windows and flexible indoor, outdoor and breezeway seating for 52 guests.
In addition to table service, the new KFC offers dual drive-thru lanes and dedicated mobile pick-up lane for faster, more efficient service. Other new elements include self-order kiosks and digital menu boards.
Open House boasts a “celebration booth”, which includes a digitally-enhanced, immersive photo booth experience. There’s also a “swag bar” where customers can purchase exclusive KFC-branded apparel and souvenirs.
