Entrepreneur Amelia Fransisca has been appointed master franchise holder for Khun Thai Tea Indonesia. Fransisca, who has a 10-year tenure in the food service industry, said she chose Khun Thai Tea for its novel, fresh taste despite its low sugar content compared to other competitors, amidst trending consumer demand in Indonesia for original tea and healthier beverage options.
Indonesia is already home to four Khun Thai Tea outlets – three in Jakarta and one in Bali. Fransisca plans to spur growth by focussing her efforts in Indonesia’s cities and suburban areas, with special care given to the Jakarta, Bogor, Tangerang and Bekasi areas, where she says new outlets will help the brand gain more recognition. She has also chosen to open in these areas first due to local consumers’ strong buying power, range of food and beverage choices and exposure to product innovation. They are also well-positioned in terms of proximity, allowing closer supervision of procedures, services, and product quality.
