In addition to the Ramat Gan store, outlets will soon be opened in Jerusalem and Netanya with 40 branches planned within four years.
Italy’s top cosmetics chain KIKO Milano opened its first Israeli store this week in Ramat Gan’s Ayalon Mall. Brought to Israel by the Castro-Hoodies group, KIKO Milano offers 1,200 items at low-cost prices ranging from NIS 10 to NIS 160. Lipstick costs NIS 24 in the store, compared with NIS 93 at a more expensive chain, such as MAC Cosmetics. The store is already open, but no official launch event was held. This did not prevent curious customers from crowding inside early in the morning.
“We thought that KIKO Milano was the Carolina Lemke of beauty – something missing in the market in terms of quality and price,” said Lior Asor, the chain’s new CEO in Israel. Asor, who worked for three years in various positions in the Hoodies group, has been out of the limelight until now. Most of his activity was under the Carolina Lemke brand, in which he was responsible for opening the brand’s stores in Spain, among other things. Since the KIKO Milano store opened, Asor says, “In the past two days, I’ve been standing at the cash register and working on the sales floor.”
