Lancome’s fantasy wonderland pop‑up at Bangkok King Power Rangnam, featuring the brand’s first ever interactive LED projection, will come to a close on March 10.
The Chinese New Year Lancome pop-up was launched on February 4 following the success of Lancome’s festivities at King Power Rangnam the previous year. In keeping with the brand’s stated commitment to “empower women to express their best selves”, Lancome’s “Wish Big” pop-up featured a state-of-the-art LED installation that went up to the atrium ceiling, surrounded by floating lanterns symbolising wishes rising into the heavens.
Guests enjoy real-time interaction with the retail design as they walk around the 10‑metre-long LED installation. The wonderland-inspired design is fully integrated with the entire retail space, allowing Lancome to completely take over of the Rangnam atrium.
Every single visible touchpoint and the six‑metre-high chateau structure is branded with Lancome’s signature shade of Parisian rouge, wishing visitors a good start to the New Year and contributing to the festive CNY atmosphere.
