Creating unforgettable immersive experiences through hands-on play opportunities, the new LEGO® Store at Chantry Place in Norwich will feature interactive experiences and a wide range of LEGO products.
Designed to inspire creativity through play, the new LEGO Store will feature a range of interactive experiences such as:
• Unforgettable immersive experiences – including Pick-a-Brick Wall and Build-a-Minifigure Tower.
• Exclusive products – the LEGO Store Norwich will be home to a large range of LEGO products including many exclusives.
• Rewarding offers – shoppers at the new store will also have the opportunity to collect LEGO Insiders loyalty programme points, which can be used for discounts on future purchases or exclusive member offers.
• Local recruitment – later this summer the store will be recruiting for Store Associates, who will be at the heart of making the shopping experience fun for all shoppers.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said: “We are delighted to expand the LEGO Retail store portfolio by opening our 23rd store in the UK and our first in East Anglia. We have found the perfect site at Chantry Place and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer. This store will be a top destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Jo Bates, General Manager at Chantry Place, commented: “The LEGO Group is a truly timeless brand that inspires creativity across all generations, so we’re thrilled to welcome a new LEGO Store to Chantry Place. Whether you’re a casual builder or a dedicated collector, the store will offer an engaging experience unlike anything currently available in the region. We’re excited to see the final result come to life and we’re confident that visitors from Norwich and across the East of England will embrace it wholeheartedly.”
