Lionsgate has unveiled a new immersive experience based on its blockbuster John Wick franchise at the AREA15 entertainment complex near the Las Vegas Strip.
Developed in collaboration with AREA15 and live experience specialists Egan Productions, the attraction spans approximately 12,000sq ft. It offers a highly interactive, mission-based experience built around the franchise’s stylised action and cinematic universe.
The John Wick Experience marks Lionsgate’s latest move to expand its intellectual property into live entertainment. It combines immersive design, interactive storytelling and physical engagement. It features over a dozen themed environments, two bars and a dedicated retail space, all designed to reflect the dark, refined atmosphere of the Wick universe.
Guests entering the experience are immersed in the shadowy underworld of John Wick, where they become active participants in an original, high-stakes storyline. Each group of visitors is tasked with completing a mission, navigating through themed rooms and interacting with characters inspired by the films. From assassins to Continental staff and criminal figures, performers drive narrative progression and guest engagement through scripted and improvised moments.
The attraction was produced with creative input from Chad Stahelski, director of the John Wick films and his stunt team at 87Eleven Entertainment. This collaboration ensures the physical design and guest interactions remain faithful to the source material’s tone and visual language. Egan Productions, known for delivering immersive attractions such as The Official Saw Escape and Escape Blair Witch, led the production and operational development.
