Located in the former Cumberland Hotel, an art deco building beside London landmark Marble Arch, its 900 rooms have in the past hosted stars including Buddy Holly, Jimi Hendrix, Diana Ross and Stevie Wonder.This is a very different world from the burgers ‘n’ blue jeans feel of the typical Hard Rock Cafe.The huge, 340-cover restaurant and cocktail bar is in tasteful shades of teal and mustard, with soft leather banquettes, a statement circular bar, and a stage for live performances.”Elegant chic,” is how Andrew Tivers, Hard Rock Hotel London’s head of marketing and communications, describes it, as he shows us proudly around the space.”Because of our presence in London we have quite a lot of corporate customers, so we have to offer a product that’s appealing to a leisure traveler and a business traveler.”
