The lifestyle and fashion brand, known for its ultra-feminine, vintage-inspired aesthetics and love of all things pink, has opened its first store in the Midwest – and 22nd location to date – in Wilmette, Illinois, on Chicago’s North Shore.
The outpost follows recent LoveShackFancy store openings in Marin, California; Aspen, Colorado; Kiawah Island, South Carolina and Charlotte, North Carolina.
And more locations are in the works. The brand will open on Market Street in The Woodlands, (Woodlands, Texas) in early October, followed by a flagship in New York City’s SoHo neighbourhood later in the month.
Located at the Plaza del Lago open-air shopping centre in Wilmette, the new 1,388sq ft LoveShackFancy features the company’s apparel along with its beauty and fragrance lines, home collection, activewear, kids, exclusive bespoke pieces, a curated vintage capsule and more. Similar to other LoveShackFancy boutiques, it is filled with the brand’s signature florals, bows and pink hues.
