Founded in 2005 by five longtime friends and colleagues in Los Angeles, 5+design is a creative architecture and planning practice with studios in Hollywood, Shanghai and Dubai. Here, RLI sits down with Michael Ellis, Principal at 5+design to discuss the past, present and future.
Lululemon has been talking about placing a greater emphasis on its men’s category, and those ambitions are even more apparent after the company shared its five-year plan.
“What we really want to be able to do is focus on guest acquisition and brand awareness. We feel like in this space we don’t have enough guys that really know Lululemon to be a brand for them and really try to get over the idea that Lululemon is a women’s brand,” Chief Product Officer Sun Choe said on the call. This pitches it into tighter competition with Nike, which has been pushing hard to grow its female customer base as of late and also recently launched a yoga line targeting athletes of all types.
