The new Madewell store at Friendly Center in Greensboro has set an opening date.
The store, the fourth Madewell location in North Carolina, will open at 10 a.m. Feb. 1. A spinoff of J.Crew, the brand emphasizes women’s denim products. In November, Triad Business Journal reported Madewell was coming to Friendly Center. According to its website, Madewell has more than 130 U.S. stores, including two in Charlotte and one in Raleigh.
As TBJ also previously reported, a Kendra Scott jewelry store opened in December at Friendly Center.



