French fashion label Marithé + François Girbaud has launched its first brick-and-mortar store in Vietnam, located at Ho Chi Minh City’s Takashimaya.
The launch, in partnership with Jaspal Group, follows the brand’s February entry into Cambodia and its ongoing expansion in South Korea and Greater China.
Located on the second floor of the shopping centre, the store features a “French-chic” minimalist design, using light-toned natural wood and an open-plan layout to highlight the brand’s Spring/Summer 2026 collection.
The debut is centred on the latest collection fronted by South Korean actress Go Youn Jung, the brand’s global ambassador. The range features signature logo-driven essentials, modern denim cuts and a diverse selection of functional accessories.
Founded in 1972 by Marithé Bachellerie and François Girbaud, the label is recognised for pioneering stone-washed denim and engineered silhouettes. In recent years, it has pivoted to blend its heritage denim roots with modern, minimalist casual wear.
