Luxury travel and accessories brand MCM Worldwide has launched its first global flagship, in Los Angeles. The new 4427sqft MCM Beverly Hills store on Rodeo Drive features a two-story polished brass facade designed by Kenneth Park derived from the signature studs and gems on MCM’s merchandise.
This element is highlighted by the brass facets on the upper portion of the storefront, mirroring the classic design of the MCM logo plate. Flanking the facade on either side are large LED displays with dynamic content.
“MCM Beverly Hills Global Flagship location brings the brand’s luxury German heritage, innovative design, thoughtful architecture and cutting-edge technology to one of the most iconic shopping destinations in the world, Rodeo Drive,” said MCM Americas president Patrick Valeo. “We are so excited to be on Rodeo Drive as we continue our aggressive US expansion. This is our fifth location in California alone.”
