Merry Hill has announced that Cotswold Outdoor, the outdoor recreation retailer, has signed for a new triple-fascia store at the top UK super-regional centre, with sister brands Runners Need and Snow + Rock.
The British-owned brand is to open an 8,000sq ft unit on Merry Hill’s upper level later this month, adjacent to the recently relocated store from Virgin Holidays. Combining Cotswold Outdoor, Runners Need and Snow + Rock, the new space will cater to all clothing, footwear and accessory needs for activities including walking, running and in the winter months, snowsports. The new store will open close to the leisure quarter, benefitting from its increased footfall and transformed atmosphere, following a £12M investment and the introduction of a host of new operators.
The commitment of the leading brand to an expansive footprint at Merry Hill reiterates the destination’s ongoing appeal to retailers looking to invest and open comprehensive multi-fascia units. Luxury jeweller, Beaverbrooks, is home to a series of shop-in-shops including TAG Heuer, OMEGA, Breitling, TUDOR and Gucci and premium womenswear brands Phase Eight and Hobbs were brought together into the same space from separate units in the centre.
Nick Round, Senior Asset Manager at Sovereign Centros from CBRE, commented: “Merry Hill’s transformation is set to continue with the addition of Cotswold Outdoor, enlivening the upper mall even further and benefitting from the newly transformed leisure quarter. As a super-regional centre and flagship for the entire region, securing operators that offer something different is paramount and with its triple-brand offer, Cotswold Outdoor will more than deliver.”
