Marking a significant milestone in its consumer business journey, MHD-ITICS officially inaugurated the new HONOR Experience Store at Mall of Oman, reinforcing its commitment to delivering immersive and experience-led retail solutions to consumers across the Sultanate.
The store was inaugurated by H.E Lujaina Mohsin Darwish, Chairperson MHD-ITICS, alongside Mr. Debo Zhang, CEO HONOR-GCC, in the presence of senior officials from both organisations, media representatives, partners and invited guests.
The launch event marked HONOR’s direct expansion into the retail experience space in Oman while reflecting the growing strategic partnership between MHD-ITICS and HONOR. Through its Consumer Division and Mobile Distribution vertical, MHD-ITICS has played a key role in expanding the reach of leading global technology brands across the Sultanate. With the opening of the HONOR Experience Store, the company takes a strategic step beyond distribution into direct consumer engagement, creating a platform that combines innovation, accessibility and enhanced customer experiences.
Speaking at the launch, H.E Lujaina Mohsin Darwish, Chairperson MHD-ITICS, stated: “The launch of the HONOR Experience Store represents an important milestone in MHD-ITICS’ evolving consumer business journey and reflects our broader vision of creating more meaningful and direct connections with customers in Oman. As consumer expectations continue to evolve, retail today is no longer only about accessibility to products, but about creating engaging and personalized experiences that allow customers to interact with technology in a more immersive way. Through our partnership with HONOR, we are bringing together innovation, customer-centricity and global technological excellence to deliver a differentiated retail experience for consumers in the Sultanate. This launch also reinforces our continued commitment to supporting Oman’s growing digital lifestyle ecosystem while strengthening our position within the consumer technology and retail space.”
Commenting on the occasion, Mr. Debo Zhang, CEO HONOR-GCC, said: “Oman continues to be an important and fast-growing market for HONOR within the GCC region. The opening of this Experience Store reflects our long-term commitment to deepening our presence and engagement with consumers in the Sultanate. HONOR is dedicated to building a connected, human-centric and innovation-driven ecosystem that empowers users through advanced technology and seamless multi-device experiences.”
