Mondelēz International has announced a minority investment in the prebiotic food start-up, Uplift Food. It is the first investment by SnackFutures, the confectionary giant’s innovation and venture hub.
‘Future Of Snacking’
“As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way,” said Tim Cofer, executive vice-president, and chief growth officer of Mondelēz International.
The collaboration will result in creating awareness about gut health, and innovating new products in different flavours that will offer more options for consumers. Strategic Support – SnackFutures will provide strategic support to Uplift Food in the areas of marketing, distribution, research and development, and sourcing.
Dietitian and founder of Uplift Food, Kara Landau, said, “Partnering with SnackFutures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut healthy foods.
