The new boutique, located at 818 Madison Avenue, spans over two floors and 4,200 square feet, and houses Monique Lhuillier’s entire ready-to-wear, evening, and accessories collections on the main floor, while the second floor is exclusively dedicated to everything bridal.

“It has always been a dream of mine to have a flagship salon on Madison Avenue,” said designer and creative director, Monique Lhuillier, in a news statement.“The visibility, prestige and natural light of Madison Avenue were all important aspects when looking to relocate our New York store.”  

Designed by Montalba Architects, the luxurious monochromatic space has an integrated series of intimate salons and vignettes that flow through the linear space. Overall, the colour palette is soft with white oak plank flooring and a neutral greytone that is complimented by custom hanging fixtures, crafted casework with travertine and glass shelves. ‘We wanted to rebalance the space without adding anything unnecessary‘ said Montalba Architects founder, David Montalba.

“A celebration of the subtle shades of natural light and reflection, the store is really a backdrop to the gowns so everything from the textured plaster to the seating is meant to convey this. The openness from the fitting rooms to the bridal salon feels luxurious yet private.” 

Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the company has dressed the likes of Emma Stone, Blake Lively, Gwyneth Paltrow, and Taylor Swift, among others. Products are distributed through Monique Lhuillier stores, premium department stores and specialty stores throughout the world.