Located in the Europolis Shopping and Entertainment Complex, the new store occupies a space of 11,800sq m and is the third City-Format Ikea in Moscow.
The new City-Format Moscow store is entirely grouped by zones, making it much easier for customers to navigate and find their required goods. The new store also boasts a number of self-service checkout points as well as a pick up point for online orders and a QR Code System that allows customers to punch in item reference numbers and be referred to products locations.
The store also features the Ikea’s iconic traditional café and Swedish grocery store as well as an Ecology and Saving Centre – an area dedicated to bringing shoppers better priced products.
“The opening of the third Ikea city store is another step towards building a multi-channel sales system. We see the success of the stores in the Aviapark and Mozaika shopping and entertainment centres: they are very popular among the townspeople,” commented Pontus Erntell, Chief Executive Officer and Sustainable Development Director of the Ikea Retail Chain in Russia.