Japanese household goods and apparel chain Muji plans to open in Vietnam next year. The company will establish its subsidiary Muji Vietnam this August with headquarters in Ho Chi Minh City.
The first store is scheduled to open in the second quarter. Muji’s parent Ryohin Keikaku says it chose Vietnam as Muji’s next overseas market because of the country’s fast-paced development. Vietnam has the third-largest population in ASEAN and is undergoing rapid economic growth.
“From our business’ point of view, it is one of the major markets in ASEAN, with the estimated real GDP growth of 7.1 per cent last year,” the company said in a statement released in Japan.
“We expect that our experience and knowhow in the global market will help in running stores that serve everyday living and [that will] increase Muji’s fans in the area.”
