Luxury-lifestyle brand Nest Fragrances has opened its first retail store in the NoLita neighborhood of Lower Manhattan.
For the first time anywhere, the new Nest Fragrances flagship store unites the brand’s entire product portfolio in one retail location, which company founder Laura Slatkin describes as “an enchanted, fragranced garden”.
“The theme of our first retail store reflects – and was inspired by – our desire to showcase the Nest Fragrances brand in a harmonious and holistic fashion in an environment that, like our fragrances, is artful, sophisticated, and approachable,” said Slatkin. “For the very first time, our new flagship store brings together under one roof our Home and Fine Fragrance collections and our newly launched Lifestyle Bodycare collection.”
Nest Fragrances partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualise and build its first retail store. MJ Atelier, an art studio based in Los Angeles, was commissioned to create a hand-painted, sculpted wall covering for the store inspired by early 20th-Century French interior designer Armand-Albert Rateau’s bath design, which he created for the Duchess of Alba.
