The Grand Outlet Riviera Maya in Puerto Morelos is now under construction and will employ its “malltertainment” concept, to be the company’s biggest at 90,000 meters of rentable space. Nearly half will be allocated to entertainment attractions.
Gicsa has contributed half the required investment; its business partners will chip in the remaining 3 billion pesos.
The malltertainment concept consists of offering an all-round experience to the consumer, including places to eat and entertainment options, but going a step further by offering attractions not typical in their surroundings. In this case that will mean an ice rink.
Opening in October 2020 and delivering a mall two or three times bigger than other similar venues in the area.
Sprawling over more than 250,000 square meters, the mall will be home to 160 stores and 16 entertainment options.
There will also be a 7,500-seat auditorium, areas of water covering over 80,000 square meters, an amusement park, a go-kart track described as the largest in the world and a hot air balloon.
