Middle Eastern fashion retailer Max has refurbished its large store in the Ibn Battuta shopping mall in Dubai, using a new experiential format designed by Dalziel & Pow.
The ‘Beyond the Expected’ store seeks to build on Max’s position as a brand known for fashion and value by creating a lifestyle destination, where inspirational visual merchandising meets augmented services seamlessly. The 29,850 sq m (321, 303 sq ft) store has been developed to optimise customer experience and encourage the discovery of Max’s new collections and brand positioning – also designed by Dalziel & Pow. The new store aims to improve customer engagement and drive higher sales.
Added services include a photo booth and phone charging stations, with the brand’s full collection available to browse of an ‘endless aisle’ touchscreen kiosks. A customer feedback solution from Pisano encourages customers to ask for assistance, give feedback, or rate their experience. There is a dedicated Click and Collect area.
