Gen Z focused fashion-tech brand Newme has opened its 25th brick-and-mortar store in India and plans to launch at least a further 25 locations by the end of the year in locations including Vizag, Ludhiana, Bhopal, Agartala and Kolkata.
Newme’s latest store opened its doors to the public in Vadodara at Kanha Capital in Alkapuri and it was designed to engage Gen Z shoppers with immersive additions such as selfie-friendly corners and curated fashion experiences, as the store aims to promote community alongside technological integration.
“Opening our 25th store is more than just a retail milestone,” said Newme’s Co-Founder and CEO Sumit Jasoria in a press release. “It’s a proof that Gen Z in India is ready for a new-age fashion brand that moves at their speed, speaks their language and builds experiences beyond shopping. What started as a digital-first idea has now grown into a truly omni-channel fashion movement powered by community, culture and constant innovation. This milestone gives us even more confidence to accelerate our offline expansion aggressively across India.”
Now present in 14 Indian cities, Newme now counts four stores in the state of Gujarat with two addresses in Surat and one in Ahmedabad alongside its new location in Vadodara. Over the course of 2026, the brand will focus on metro cities as well as emerging Tier 2 and Tier 3 markets for its continued offline expansion as it bolsters its online presence with its growing quick commerce offering ‘Newme Zip’, which is currently operational in Delhi and Bengaluru.
“As we continue to scale, our focus remains on building deeper access across Tier 1 and Tier 2 markets, strengthening our quick-commerce ecosystem through Newme Zip and continuing to innovate across both retail and technology,” said Jasoria. “We believe the next phase of fashion retail in India will be driven by speed, community and experience – and that is exactly what we’re building Newme around.”
