The company has expanded its presence in the outdoor performance category with the opening of its first ACG flagship store in Beijing, formally reintroducing All Conditions Gear (ACG) as a standalone brand.
Located at Taikoo Li Sanlitun, the new ‘ACG Base Camp’ is the first retail concept globally dedicated exclusively to ACG. The launch highlights the strategic role of the Chinese market in Nike’s broader growth plans.
The company said the Beijing store is intended to serve as more than a traditional retail space, positioning it as a community hub and platform for brand storytelling to engage urban consumers with outdoor sport culture. Originally introduced more than four decades ago, ACG has built a reputation for serving athletes participating in trail running, hiking and other outdoor pursuits. Nike said the reintroduction maintains the brand’s longstanding focus on delivering performance-driven products designed for varied and demanding conditions. The relaunch signals a renewed emphasis on the outdoor segment within Nike’s portfolio.
“This is a defining moment in ACG’s history, a recommitment to all conditions and an invitation to athletes: unplug, get outside and explore,” said Scott LeClair, VP and GM of ACG. “ACG has the foundation to shape the future of outdoor performance while pushing into spaces that feel fresh and unexpected. It is going to be a fun ride.”
