Dubai: Known for its iconic products, O Boticário continues to redefine the beauty experience in the UAE by opening the second store in Dubai which is the regional flagship concept store at the Dubai Mall, the largest shopping mall in the world.
The O Boticário outlet in the Dubai Mall, places an unprecedented emphasis on quality and retail innovation by offering customers an experience complete with interactive shopping content, visual aesthetics combined with the latest retail technologies; and products that narrate stories. For example, the LED screens inside the store will enable customers to get to know the stories behind the products when they lift the product from its display.
In addition, the premium Amphora concept store at the Dubai Mall has introduced unique retail features such as the Men Grooming Area featuring the Malbec Club products, the Quinoa Lab which presents the natural ingredients based body care line Nativa Spa and also a smartly conceptualised Instragramable area which aims at visually presenting the brand’s special stories for the purposes of social media broadcast. The Amphora epitomises the brand identity of O Boticário and Brazilian perfumery, representing the soul of the brand, and gains a well-deserved prominence in its visual depiction.
