Global apparel label Off-White has opened its first flagship store in India. Located in Bengaluru’s Urban District, the outlet has launched in partnership with licensing business Brand Concepts Ltd.
“Off-White represents a powerful fusion of fashion, culture and creative expression,” said Brand Concepts Ltd’s Co-Founder Abhinav Kumar in a press release. “Bengaluru is a city that embraces innovation and contemporary style, making it a natural fit for the brand’s expansion. Through this inaugural store, we aim to connect with a vibrant, trend-setting audience and deliver a distinctive retail experience that reflects Off-White’s global vision.”
With a glass storefront and bright interior, the flagship retails a wide range of men’s and women’s casual wear, catering to Gen Z shoppers with additional segments for footwear, accessories and lifestyle goods. Designed to offer an immersive retail environment, the store launch is part of Off-White’s broader retail strategy to strengthen its presence across India’s major metropolitan markets and reach new customer demographics.
“The launch of Off-White in Bengaluru marks an exciting milestone for us as we continue to introduce globally influential brands to the Indian market,” said Brand Concepts Ltd’s Managing Director Prateek Maheshwari. “Off-White’s distinctive blend of luxury and street culture resonates strongly with today’s new generation of fashion consumers and we are delighted to bring this iconic label closer to India’s rapidly evolving luxury retail landscape.”
