Al Tayer Motors says new showroom is more than four times bigger than previous Dubai showroom for Ferrari. One of the largest Ferrari showrooms in the world has been opened in Dubai by Al Tayer Motors, the official importer in the UAE for the Italian supercar maker.
The new showroom, located in the Al Manara area on Sheikh Zayed Road, covers 3,642 square metres, more than four times the size of the previous showroom, Al Tayer Motors said. Ashok Khanna, CEO of Al Tayer Motors, said: “We are incredibly excited to officially open our new, state-of-the-art Ferrari showroom here in Dubai.
“Our journey with Ferrari started more than 25 years ago with a facility on Zabeel Road, and today we reflect upon how far we have travelled since then. We are truly proud of our new home, which will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients.”
He said that instead of a generic showroom concept, Al Tayer Motors has imagined a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their common love of the brand.
Dieter Knechtel, CEO Far East and Middle East, Ferrari, added: “We are truly proud of this outstanding facility; a new Ferrari flagship in one of the most vibrant cities in the world.
