Designer Tarun Tahiliani’s premium ready-to-wear line OTT has opened its first brick-and-mortar store in Mumbai. Located in the metro’s Phoenix Palladium Mall, the outlet marks a significant step in the label’s retail expansion.
“Mumbai has always been an important market for us and opening OTT here feels like a natural step forward,” said Tarun Tahiliani in a release on Monday. “The city’s pace and energy align closely with the way OTT is designed for women who move seamlessly through their day. With OTT, I wanted to create pieces for everyday-to-dinner dressing that mix effortlessly into a woman’s wardrobe, while continuing to define a very cool, India Modern way of dressing.”
Situated on the third floor of the mall, the store measures 1,048sq ft and caters to modern, urban Indian women, according to the label. The outlet debuted with OTT’s Spring/Summer 2026 collection which mixes heritage Indian craft techniques with modern, fusion style silhouettes. Featuring sub-collections ‘Cocktail’, ‘Jardin’, ‘Rabari’ and ‘Interlace’, the line layers structured, embellished pieces over floaty drapes to create a wearable, global facing wardrobe.
Launched in 2024 with a runway show at Lakmē Fashion Week in collaboration with the Fashion Design Council of India, OTT by Tarun Tahiliani is designed to translate the eponymous designer’s ‘India Modern’ philosophy into accessible luxury wear.
