The Parisian concept store dedicated to exceptional perfumery Liquides has just opened its first international store in South Korea, where the national beauty market is worth 5.7 billion euros
Located in the upscale Gangnam district of Seoul, the 200 square meter point of sale offers the fragrance brands Carine Roitfeld , Veronique Gabai or even BDK and Obvious . The latter was also launched at the end of 2020 by David Frossard, also founder of the Liquides concept which opened its doors nine years ago at 9, rue de Normandie, in the 3rd arrondissement of Paris. In mid-June, Printemps Haussmann will also host a Liquids corner.
“We are associated with Hyundai Group and have opened three Liquid shop-in-shops in their department stores, in addition to the flagship in Gangnam. We should have eight or nine more shop-in-shops before the end of the year”, explains David Froissard, who is also at the head ofDifferent Latitudes , a company which since 2005 advises and distributes olfactory labels, and under whose bosom sails the Liquides brand.
In addition to Parisian perfumery, the Liquides brand is also available in an e-shop which offers 600 references of perfumes, care, candles and interior scents.
