Following a recent trend set by town centers to “go local,” the 838,000-sq.-ft. Fashion District opening later this year in Center City Philadelphia will include a “Uniquely Philly” section. Developers PREIT and Macerich collaborated with The Enterprise Center on the project. The Philadelphia-based organization was founded by the University of Pennsylvania’s Wharton School to help minority- and female-owned businesses prosper.
“This program is designed to foster opportunities for local retailers to raise their profile and connect with our city’s shoppers. As their businesses grow, we hope to help expand their brick-and-mortar presence and welcome the next set of local entrepreneurs to Fashion District,” said PREIT CEO Joseph Coradino.
The first four tenants of Uniquely Philly are: American Hats: This family-run business begun by Rev. Georgiette Morgan-Thomas sells American-made hats for church and dress occasions, as well as casual and specialty chapeaus.
Dolly’s Boutique: Shani Newton has catered working women in her Germantown Avenue shop for nine years with daywear on up to formal attire. The store offers free clothing two women reentering the workforce from incarceration or homelessness. Duafe x the Sable Collective: A destination for holistic natural hair care, the boutique features homemade hair products as well as a collection of locally sourced, female-owned brands in clothing, jewelry, housewares, and body care.
South Fellini: Tony Trovarello and Johnny Zito first collaborated by designing parody Phillies T-shirts for local retailers in celebration of the team’s 2008 World Series victory. Their first brick-and-mortar selling Philly-themed gear opened in 2016.