Pineapple, the iconic clothing and dancewear brand renowned for its rich association with Covent Garden, has relocated its UK flagship store to a more prominent position at 8 Mercer Walk, part of The Mercer’s Company’s estate.
Now situated directly opposite Pineapple Dance Studio, the brand’s 700 sq ft store features its famous clothing line for women and girls, including activewear, seasonal collections, and a range of accessories and footwear. Founded by Owner and CEO, Debbie Moore in 1979, Covent Garden has been home to Pineapple Dance Studios and its official clothing brand, and in line with the relocation of the clothing store, this year marks the 40th anniversary of the legendary Pineapple Dance Studios. As part of the move, the brand has revealed it will focus on investing and improving its digital engagement strategy.
Debbie Moore, Owner and CEO of Pineapple Dance Studios, commented: “Our location means a great deal to me as it is embedded in the heritage of the Pineapple brand. Therefore, staying in this area was an obvious choice, especially since Covent Garden is the centre of dance in London, and has grown to be such a thriving retail destination over the last forty years. We are thoroughly excited to welcome visitors to our new store on Mercer Walk.”
