Hong Kong plant-based grocery shop and cafe Green Common will launch online on Tmall Global at the end of this month, during the marketplace’s Black Friday event.
The grocer, known for its plant-based products, will be making its first appearance in Mainland China, offering a range of about 40 food items, including products from popular plant-based food-tech brands including Alpha Foods, Gardein, Daiya Foods and Califia Farms. Further brands will join the site later.
“Our collaboration with Tmall Global is a milestone development in the China market, enabling local consumers to get a taste of the future … we are going to start a new page in leading a healthy and sustainable food consumption trend in China,” said Green Monday founder David Yeung.
The brand’s signature product Omnipork will also be available for retail, arriving at a perfect time as the African Swine Flu influenza sweeps through China. Omnipork is a meat substitute developed by a team of Canadian food scientists compromising a proprietary blend of plant-based protein from peas, non-GMO soy, shiitake mushrooms and rice to mimic the taste and texture of pork.
