The Manchester-based retailer has launched its very first ‘hotel’ which is complete with an in-house chef, make-up artist and a pool.

The fashion brand, owned by Boohoo group, has invested in a multi-million pound luxury house in Devon, which will soon be available for overnight stays later this year. The ‘hotel’ is complete with the brand’s iconic pink colour, pink accessories and PLT merchandise.

Guests will be able to enjoy a private swimming pool, spa facilities, a private chef, on-site entertainment, a ‘wellness guru’ and an on-site make-up artist. The retailer will be giving away free stays for groups of up to three people, who will also be treated to first-class travel to Devon.

Nicki Capstick, Marketing Director, PrettyLittleThing, commented: “The PrettyLittleThing hotel is something we have been excited to launch for a long time. We’ve carefully curated the décor and homeware from our own range to create the ultimate staycation destination this summer. We’re looking forward to welcoming our first guests and ensuring that they have the most incredible getaway after over a year of being unable to travel.”