The brand has officially unveiled its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after making its debut at Dubai Mall.
Primark, the international fashion retailer known for its affordable fashion and everyday essentials, has officially opened its second store in Dubai in partnership with Alshaya Group, at City Centre Mirdif. Arriving just two weeks afterPrimark’s highly anticipated UAE debut at Dubai Mall, this second store opening highlights the brand’s ongoing commitment to the region.
The opening was marked with a ribbon-cutting ceremony attended by Ghansham “G” Pindoria, Vice President of Primark Middle East, alongside Andre Melo, Managing Director, UAE Majid Al Futtaim Malls, Huda Almazmi, Associate Director of City Centre Mirdif and Mohammed Feras Arayqat, VP Retail Calendar and Promotions at Dubai Festival Retail Establishment, who together celebrated the continued growth of Primark in Dubai.
The Primark City Centre Mirdif store spans over 35,000sq ft of shopping space, set across one sales floor and will employ over 300 colleagues. Located in one of the city’s most established, family-centric neighbourhoods, the store offers a fresh, modern retail environment, bringing Primark’s unique offering to even more customers in Dubai.
Shoppers can explore Primark’s full range of fashion, beauty and homeware offering customers a spacious and modern retail environment that reflects Primark’s global store experience – all at the unbeatable prices the retailer is known for. It also features exclusive collaborations, including world-famous brands such as Disney, NBA and NFL, alongside the retailer’s more premium range The Edit, available across men’s, women’s, younger kids and home.
