Fashion retailer Primark is adding a high-profile location to its fledgling US portfolio. The value-focused brand  has signed a lease to open a 34,200-sq.-ft. store at the corner of 11th and Market Streets in Fashion District Philadelphia. The District, which opened in September, is a retail and entertainment center located in the heart of downtown Philly and spans three city blocks across 900,000 sq. ft. 

The new Primark will open in the company’s fiscal year 20/21, which runs from September 13th 2020 to September 11th 2021 – Primark, a growing international brand, is a perfect addition to the growing Fashion District tenant roster, further establishing the property as an engaging mix of accessible retail and social experiences in line with evolving consumer preferences,” said Joseph F. Coradino, CEO of PREIT. “The District is well-positioned to offer visitors a multi-faceted destination inclusive of coveted and first-to-Philadelphia brands that will drive guest visitation.”  (Fashion District Philadelphia is a joint venture partnership with PREIT and Macerich.)

Primark, founded in 1969 and owned by Associated British Foods,  offers a diverse range of the latest trends — at bargain prices — in clothing for women, men, and children along with homeware, accessories and beauty. The retailer opened its first U.S. store in 2015, in Boston. It now has nine locations in the Northeast: Downtown Crossing, Boston; King of Prussia Mall and Willow Grove Mall in Pennsylvania; Freehold Raceway Mall in New Jersey; Danbury Fair Mall in Connecticut; South Shore Braintree and Burlington Mall in Massachusetts; and Staten Island Mall and Kings Plaza Shopping Center, Brooklyn in New York.   

In addition, Primark expects to open previously announced stores at American Dream, New Jersey;  Sawgrass Mills, Florida; and State Street, Chicago, over the next 18 months. “We are delighted to announce Primark has secured an additional Northeast location as part of the company’s continued expansion in the United States,” said Andy Stewart, retail president, Primark U.S. “Our Fashion District store will mark another important milestone in bringing Primark’s unique formula of Amazing Fashion, Amazing Prices to more U.S. customers.”