The British brand redefining the modern hybrid bicycle, Quella, is proud to announce the opening of its first-ever retail store at BOXPARK Shoreditch.
The launch marks a major milestone for the company, which has grown from a small Cambridge workshop into one of the UK’s most exciting disruptors in the commuter cycling space.
With London cited as the most congested city globally, the appetite for efficient, reliable and stylish commuting options has never been stronger. In fact, cycling journeys in London have increased by 43 per cent over the past six years to 1.5 million a day.
The new BOXPARK Shoreditch hub will serve as a flagship destination where customers can ride test bikes, explore the Quella range, buy bicycle accessories and access repairs and servicing. On opening day, shoppers will receive £50 off any bike they purchase in store, along with a free helmet and this offer will continue throughout the opening month.
There is also an opportunity to win a bike when you visit the store. Anyone who visits the store from 16 April – 5 May will be entered into a draw to win a Limited Edition Quella bike, with prizes for runners up.
