Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced the launch of a competition to design the emirate’s next iconic adventure attraction on Jebel Jais, the UAE’s highest mountain peak. The competition gives participants from institutes and organisations across the country to win a prize of AED100,000.

Using Jebel Jais as the location, RAKTDA said it is giving organisations free design reign, accepting paintings, sketches, photography, digital imaging, and any other form of graphical representation to illustrate their vision.

It added that the design must enhance the touristic appeal of the landmark, while highlighting local culture and heritage. The attraction must also be sustainable in nature.

Jebel Jais is already home to many of the emirate’s key adventure attractions including the Jebel Jais Flight: The World’s Longest Zipline, the Jebel Jais Via Ferrata, Jebel Jais Viewing Deck Park and recently opened Jebel Jais Zipline Tour.

Raki Phillips, CEO of RAKTDA, said: “Ras Al Khaimah is recognised as one of the fastest growing tourism destinations within the region, which can be attributed to the ongoing investments made into developing nature-based outdoor adventures centered around Jebel Jais. The positioning of the proposed product idea pitches, should highlight the Emirate’s diverse landscape, encompassing of lush mangrove trees, undulating terracotta desert and awe-inspiring vistas of the majestic Hajar mountains. Through this competition, we want to give the youth of the UAE who want to share their passion and creativity, a say in the next anchor adventure attraction that will draw guests to the Emirate. We look forward to receiving all the submissions and gaining a new and fresh perspective into what the future of adventure tourism could look like on Jebel Jais.”