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Reliance Retail to Bring Shein to India

The company is looking to bring Shein to India, selling the Chinese fast fashion label’s products via the Indian conglomerate’s app and brick-and-mortar stores.

The retail unit of Reliance Industries, owned by billionaire Mukesh Ambani, teamed up with the fashion brand last year and is set to recruit former Meta director Manish Chopra to head Shein’s operations in India, according to local media reports.

The India operations will be run by a company entirely owned by Reliance Retail and Shein is expected to be paid a license fee as a share of profit of the Indian firm. All platform data will remain in India, which Shein will not have access to, or rights over, the reports added.

The new comes four years after Shein was banned from India, as a part a wider crackdown on some Chinese applications following border conflicts between China and India, whose fast fashion market is currently worth some USD10bn, according to Reuters.

Once launched, Shein will compete directly with Walmart-backed online shopping site Myntra and the Westside brand of Tata-owned Trent, among others. IPO-bound Shein continues to search for a suitable listing location as New York fell through, following backlash from the US government over the firm’s labour practices.