Grosvenor Europe has announced that ROX, the luxury jewellers, has officially opened its first boutique in the North West on Liverpool ONE Peter’s Lane. The 1,600 sq ft store offers ROX’s own range of beautifully crafted jewellery, and for the first time in Liverpool, Hublot, the Swiss watchmaking brand, will be stocked as ROX’s exclusive watch brand.

Designed by Graven, the brand’s new flagship is fitted out with lavish fabrics and high specification fixtures and finishes. The contemporary boutique also features a private lounge titled the “Thrill Room”, offering visitors a luxurious salon experience complete with a Moët and Chandon champagne bar. 

ROX is a well-established brand across the UK, boasting a number of awards for its daring designs and memorable ‘Diamonds & Thrills’ in-store experience, with the brand placing exceptional customer service at its heart.

Commenting on the new store, Kyron Keogh, managing director of ROX – Diamonds & Thrills, said: “Liverpool ONE is a very stylish destination, which is why there was nowhere more fitting to launch our first store in the North West.  We are proud to be amongst the high-end retail-line up on Liverpool ONE’ Peter’s Lane, from where ROX will serve a diverse set of customers with luxurious products and first class customer service.”

Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “The launch of ROX at Liverpool ONE is a prime example of the cutting-edge retailers we are focused on securing to maintain our position as one of the leading retail and leisure destinations in the UK.  The brand is a perfect fit for Peter’s Lane and we are confident their unique boutique will excite visitors to Liverpool ONE.”

ROX is the second leading brand in a month to open a North West flagship in Liverpool ONE, following the debut of US cosmetics brand, Too Faced, on Paradise Street in September.