Canadian retailer RW&CO, one of three distinct brands under RCL – Reitmans (Canada) Limited, has unveiled its first-ever flagship store at Promenades Saint-Bruno, located within the Greater Montreal area, approximately 20km from the city’s downtown core.
Designed by global strategy and design studio Dalziel & Pow, the 7,800sq ft space marks a significant milestone in RW&CO’s brand evolution and retail strategy.
The store opening follows RW&CO’s recent rebrand, also led by Dalziel & Pow, which introduced a refined visual brand identity and elevated positioning aimed at reinforcing RW&CO’s role as a Canadian fashion authority. The new store, which is the brand’s largest store to date, brings this vision to life – offering a curated environment where timeless essentials meet occasion-ready fashion.
More than a retail space, the flagship is a platform to spotlight meaningful collaborations, celebrate Canadian creativity and bring the RW&CO community together in inspiring ways.
The space also introduces RW&CO’s new logo and expanded colour palette, marking a fresh, confident step in the brand’s evolution, with simple and refined core colours featured throughout the space for elevating communications and key messaging. There is also a supporting palette of richer colours for moments of dialled-up expression, such as packaging and shopping bags – adding personality, recognisability and impact.
