Red Ant has revealed that they are working with luxury goods company Smythson to deliver an enhanced in-store experience.

With a reputation for unrivalled craftsmanship, Smythson has served its highly discerning customers for more than 135 years – and Red Ant explained that this collaboration supports its continuing legacy as a distinct, extraordinary brand catering to extraordinary people.

Alexandre Oliveira, Smythson’s IT Director, said: “Our clients expect – and deserve – the very best experience and the Red Ant team’s deep knowledge of luxury makes them the ideal partner. We’re looking forward to enhancing our in-store capabilities even further.”

Hannah Ross, Red Ant’s Head of Client Success, said: “We’re privileged to be working with a brand that is truly committed to excellence in everything it does and our experience in luxury retail means we’re perfectly placed to help Smythson achieve its goals.”