The largest US omni-channel hair colour retailer has launched operations on TikTok Shop, the US e-commerce offering from TikTok and is continuing to expand its presence, with more than 1,000 products expected to roll out in the coming weeks.
The Sally Beauty TikTok Shop storefront will feature a curated variety of private and national brand Sally Beauty products with pricing aligned with the retailer’s main e-commerce site as well as select platform-exclusive promotions and participation in TikTok Shop events. Orders placed through TikTok Shop will ship directly from Sally Beauty’s distribution centres, with most orders fulfiled same-day or next-business-day via standard FedEx delivery.
“As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step,” said Chris Kobus, Chief Marketing Officer at Sally Beauty. “We’re excited to continue meeting consumers where they are, with the professional-quality products they already trust.”
Sally Beauty is conducting e-commerce on TikTok in the wake of the social media app’s January 2026 compliance with an executive order from President Donald Trump that required it to establish a new joint venture to run its US operations.
