The brand has reopened its flagship store at Hong Kong’s IFC Mall with the launch of a limited-time pop-up café.
Running until 20 April, the Samsonite Cafe offers visitors a curated space to explore the brand’s sustainability initiatives in a lifestyle-driven setting. The cafe aims to complement the newly renovated outlet, which showcases the brand’s first dedicated sustainability-led design.
As part of the activation, customers can enjoy complimentary coffee by registering as a Samsonite member at the pop-up store, or with any purchase made at the Samsonite IFC Mall store upon registering. Lifetime, Black, Platinum and Gold Club members are eligible for complimentary coffee without any purchase.
Constructed using FSC-certified plywood and low-emission gypsum board, the store features display podiums and wall panels made from repurposed luggage shell edges and leftover backpack fabric.
