Shaftesbury Capital has announced that Sephora UK will launch its first West End store later this year, under a new ‘boutique’ format, at world-famous shopping destination, Carnaby Street.
The new store, spanning over 4,400sq ft in total and with a 2,600sq ft trading space, builds on the brand’s position as a leading global retailer in beauty. By introducing this new boutique at 5-7 Carnaby Street, visitors to central London will, for the first time, have access to an extensive array of iconic brands, products and collaborations, many of which are exclusive to Sephora UK. The new concept has more of a focus on curated edits, expert advice and speed of service, with a different facade and ‘Beauty Scan’ technology, which will create more personalised recommendations and a seamless multi-channel experience.
Through a partnership with Sephora UK for this West End debut, Shaftesbury Capital has further evolved the beauty and cosmetics offer on Carnaby Street, bringing together the most popular brands in the sector. Sephora UK will sit alongside leading K-beauty brand PURESEOUL, Charlotte Tilbury’s ‘Beauty Wonderland’ and the likes of Grown Alchemist, Pixi, Sculpted by Aimee and Aesop all featuring on Soho’s surrounding streets.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, commented: “Sephora is without a doubt one of the most coveted brands in the UK right now. Its emphasis on curation, bringing together products and experiences that can’t be found elsewhere, means Sephora UK will differentiate itself from the beauty offer in Soho, complementing the existing retail mix and aligning with Carnaby Street’s appeal to such a broad consumer base. That we’ve been able to secure this first site in the West End is a clear sign of Carnaby Street’s reputation for best-in-class retail and it will be really exciting to reveal this unique space in the summer.”
