The Sharjah Investment and Development Authority (Shurooq) has signed an agreement with Afhad Holding to activate a 15,095sq m plot in Kshisha into a new retail destination, marking a key step in expanding commercial infrastructure across Sharjah’s growing residential districts.
Located in Kshisha 1, the project will be developed on Shurooq-owned land and operated by Afhad Holding as a long-term retail and community asset.
The destination will introduce new retail, service and lifestyle offerings closer to residents, supporting Kshisha’s continued growth as one of Sharjah’s emerging family-focused communities.
The agreement was signed at Al Bait Al Westi during an event organised by Invest in Sharjah and PwC, which brought together public and private sector leaders to discuss investment opportunities and cross-sector partnerships in the emirate.
“Shurooq’s role is to enable developments that are commercially sound while remaining deeply connected to the needs of the community,” stated Ahmed Obaid Al Qaseer, the Chief Executive Officer of Shurooq, after signing the deal with Omar Bin Hamoodah, Partner of Afhad Holding. “This agreement with Afhad Holding reflects the strength of Sharjah’s long-term investment environment. It brings together a strategic land asset, a credible private sector partner and a clear community need, which is the kind of partnership model that supports sustainable growth and delivers value beyond the project itself,” he stated.
The project will support this shift by creating a new commercial node in Kshisha 1, serving residents, families and nearby communities with retail and community-facing services. It also reflects Shurooq’s wider approach to activating strategic land assets through long-term private sector partnerships that deliver both economic and social value.
According to Shurooq, the new destination responds to the growing need for accessible retail and everyday services in Kshisha and surrounding areas.
