Skechers Singapore is opening Southeast Asia’s largest and first duplex experiential concept store, at Jewel Changi this week. Set to open on Thursday (April 11), the 5000 sqft space will incorporate new visual-merchandising and store-design elements with the use of bright lighting and cement panels.
The space is divided into product categories, including performance, lifestyle and Skechers kids. The store also adopts a story-driven design, where key messages behind each product range will be highlighted through visual images and artwork.
