The company is on course to grow its direct-to-consumer channel in the country by opening a total of three new sites.
The new stores are located at Shanghai TaiKoo Li QianTan, Ningbo Hankyu and Macau Galaxy. The luxury fashion retailer also launched a new permanent online store on Tencent’s WeChat Mini Program platform.
The Ningbo Hankyu store opened on 1 August, the same day it launched its online store. The Shanghai TaiKoo Li QianTan opened on 5 August, while the Macau Galaxy will open this Saturday on 7 September.
Stone Island partnered with Rotterdam-based architecture firm OMA/AMO for the design of the new stores, which feature blasted sand and rammed earth. The facades are made of green glass coupled with an oxidised stainless-steel panel on the back and the Tim Hooijmans’ lighting system.
